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Click fraud is the act of deliberately clicking on pay-per-click ads to drain a competitor’s ad budget or generate fake revenue. This fraud can be committed by bots, click farms, or even hired individuals. As a result of click fraud, advertisers: waste money on non-targeted clicks, miss out on real customers, get skewed analytics, reduce the overall effectiveness of their campaigns. The solution is to use detection and protection systems — like AntiClick, which analyzes every visitor and automatically blocks suspicious activity.