Blog
Latest articles on ad protection, analytics, and Google Ads
How to Tell If Retargeting Is Failing Due to Click Fraud
If your retargeting campaigns bring clicks but no sales, the issue might be fraud — not creatives.
How Click Fraud Corrupts Lookalike Audience Targeting
Lookalike audiences are built from your existing users. If those users include bots, your reach expands to more fraud.
How Click Fraud Alters Google Ads Algorithms Over Time
Google’s ad algorithms optimize based on data. If that data is polluted with fraud, all decisions become flawed.
How Click Fraud Skews Mobile-Targeted Ad Campaigns
Mobile ads are even more vulnerable to fraud than desktop ones. Here's how to spot and block it.
How to Detect Click Fraud During Evening or Nighttime Hours
If most ad clicks happen at night, it may not be real users. Learn how to check and prevent this.
How to Distinguish Click Fraud from Natural User Behavior
Not every click adds value. Learn how to separate real interest from fraudulent activity.
How Bots Affect the Engagement Rate in Google Analytics
Seeing your engagement rate drop? It might not be your site—it could be bot traffic.
How Bot Traffic Affects Auto-Playing Video Ads
When a bot “watches” your video, it’s not a view — it’s wasted budget. Here’s how to spot it.
How Ad Frequency Capping Helps Prevent Click Fraud
When your ad is shown to the same user too often, it’s either fraud—or wasted spend.
How to Avoid Bot Waste When Launching a New Ad Campaign
The first days of a campaign are the most vulnerable — and bots love them. Here’s how to protect your budget.