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Latest articles on ad protection, analytics, and Google Ads
Why Bounce Rate Is a Key Indicator of Click Fraud
High bounce rate doesn’t always mean poor content — it could signal bots or invalid clicks.
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How Click Fraud Interferes with Proper A/B Ad Testing
A/B testing is meant to reveal what works. But if fraud is in your data, your test results become unreliable.
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Why Click Fraud Hurts More Than Just Your Budget — It Damages Reputation Too
Click fraud leads not only to budget losses, but can also harm your brand image and mislead your partners.
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How to Evaluate Ad Performance Without Fraud Interference
Click fraud and bot traffic distort campaign data. Here’s how to get a clear picture of true ad performance.
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What Is a Bot Farm and How It Affects Online Advertising
Bot farms are large networks of fake devices or accounts pretending to be real users. They’re a serious threat to online ads.
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How Bot Traffic Affects Your Facebook Ad Campaigns
Facebook tries to block bots, but some still get through. Here's how they hurt your campaigns.
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What Are “Warm” and “Cold” Clicks — and How Fraud Masks Them
Not all clicks are equal—some lead to sales, others don’t. Fraud makes them harder to identify.
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How Click Fraud Affects Your Ad Budget in the Long Run
Click fraud isn’t just a one-time loss — it impacts your strategy, analytics, and ROI for months to come.
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How to Analyze Visitor Behavior to Detect Click Fraud
Behavioral analysis is the most reliable way to identify bots, click fraud, and low-quality traffic.
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Why Click Fraud in Remarketing Campaigns Is Even More Dangerous
Remarketing targets warm audiences—but that also makes it more vulnerable to click fraud.
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