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A campaign might bring in a lot of traffic — but that doesn't always mean it’s working. What matters more is the quality of the traffic, not just the volume. Here are the most important metrics to monitor: Bounce rate: high rates mean users are leaving without engaging. Session duration: short sessions may indicate irrelevant visitors or click fraud. Pages per session: how deep visitors go shows their interest. Return visits: quality visitors come back. Geo & device analysis: unusual traffic from one region or via VPNs may signal fraud. AntiClick monitors these patterns automatically, helping you focus on real leads instead of bots or bad clicks.