Detecting suspicious activity is just the start. The key is to react quickly and precisely to avoid budget waste.
How to identify suspicious ad behavior:
- repeated clicks from one IP or region;
- very short sessions (1–3 seconds);
- high bounce rate (90%+);
- frequent revisits with no interaction;
- traffic from non-targeted countries.
What to do:
- Block the IP manually or via AntiClick.
- Tag the traffic as fraudulent in your analytics.
- Review if it affected smart bidding strategies.
- Limit impressions from suspicious geos or devices.
- Set up automatic rules in AntiClick for next time.
Pro tip:
Don’t wait days — suspicious traffic must be cut off within the hour or the damage will be done.
