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Why Blocking IP Addresses Is a Must for Your Ads

Why Blocking IP Addresses Is a Must for Your Ads

20.05.2025 27

One of the most effective ways to stop click fraud is by blocking IP addresses. After detecting suspicious behavior, AntiClick allows you to instantly block an IP address, preventing your ads from being shown to malicious visitors. Signs of IPs worth blocking: repeated clicks within a short period; VPN or proxy usage; no engagement after clicking; abnormal session duration (very short or overly long); suspicious time patterns (e.g., overnight, weekends with no conversions). Benefits of IP blocking: saves your ad budget; improves campaign performance; protects from competitors; filters poor-quality traffic; provides more accurate analytics. If you're not blocking suspicious users, you're letting them damage your advertising results.