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How Bot Traffic Affects Auto-Playing Video Ads

How Bot Traffic Affects Auto-Playing Video Ads

13.06.2025 2

Auto-playing video is popular across social media, YouTube, and ad networks. But bots can trigger videos to play, and that’s counted as a view — even if no one watched it.

Signs your video was triggered by a bot:

  • view lasts < 2 seconds;
  • no other interaction on the site;
  • lots of impressions, no engagement;
  • many views from the same IP or region;
  • high view rate, low CTR or conversion.

Why it matters:

  • video analytics get distorted;
  • ad budget wasted on fake views;
  • video performance score drops on platforms;
  • campaign scaling decisions go wrong.

What to do:

  1. Use AntiClick to track video sessions with user behavior.
  2. Exclude IPs with repeated fake video views.
  3. Segment viewers by watch time (5+ sec = likely human).
  4. Turn off autoplay in suspicious traffic sources.