The engagement rate in GA4 measures how many sessions included real user activity—like viewing 2+ pages, staying 10+ seconds, or triggering an event. Bots don’t engage, but still count—dragging your numbers down.
Bot impact indicators:
- many “empty” sessions < 5 seconds;
- sudden drop in page depth;
- repeat visits from same IPs;
- traffic from non-targeted countries;
- zero events triggered.
Why it matters:
- wrong UX decisions;
- misleading SEO conclusions;
- inefficient remarketing lists;
- lower Google reputation signals.
What to do:
- Use AntiClick to filter traffic before it hits GA4.
- Analyze behavior by traffic source.
- Block IPs with clear bot patterns.
- Measure engagement only in clean data segments.
