Many business owners trust Google Analytics for campaign decisions. But when fraudulent traffic hits your site, your data becomes skewed—and your decisions misguided.
How click fraud distorts GA data:
- Inflated sessions:
You think your campaign works—when it’s just bots. - Low average session duration:
Bots bounce instantly. - High bounce rate:
Little to no engagement. - Fake referral sources:
Proxy traffic and unknown referrers appear. - Misguided optimizations:
You tweak ads based on bad data.
How to protect your data:
- Use AntiClick to detect bots and filter them out.
- Exclude known IPs from historical GA views.
- Filter suspicious referrers and user-agents.
- Monitor behavioral metrics regularly.
