In today’s marketing world, success depends on knowing your traffic sources. Some channels bring clicks, others drive conversions and revenue. Your job is to filter out poor-quality sources and double down on what works.
Signs of a high-performing source:
- high conversion rate (CVR);
- long average session duration;
- low bounce rate;
- returning visitors;
- consistent performance over time.
How to identify them:
- Use UTM tags for every campaign or channel.
- Analyze performance in Google Analytics and AntiClick.
- Compare behavior metrics across sources.
- Block those that only bring empty clicks.
- Allocate more budget to what brings ROI.
