Over 20% of paid ad traffic is fraudulent. That means 1 out of every 5 clicks could be a bot or a competitor — not a real customer.
Let’s break it down:
- You pay $1–$5 per click.
- 2,000 clicks = $2,000–$10,000 in spend.
- 20% fraud = $400–$2,000 wasted on fake traffic.
- Multiply that monthly or yearly — that’s tens of thousands lost.
Meanwhile:
- no real leads come in;
- analytics get skewed;
- campaign performance drops;
- Google Ads doesn’t always reimburse fraud.
The solution? Tools like AntiClick, which:
- identify low-quality traffic sources;
- automatically block suspicious visitors;
- help save up to 30% of your ad budget every month.