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How Much Money Are You Losing to Click Fraud?

How Much Money Are You Losing to Click Fraud?

21.05.2025 34

Over 20% of paid ad traffic is fraudulent. That means 1 out of every 5 clicks could be a bot or a competitor — not a real customer.

Let’s break it down:

  • You pay $1–$5 per click.
  • 2,000 clicks = $2,000–$10,000 in spend.
  • 20% fraud = $400–$2,000 wasted on fake traffic.
  • Multiply that monthly or yearly — that’s tens of thousands lost.

Meanwhile:

  • no real leads come in;
  • analytics get skewed;
  • campaign performance drops;
  • Google Ads doesn’t always reimburse fraud.

The solution? Tools like AntiClick, which:

  • identify low-quality traffic sources;
  • automatically block suspicious visitors;
  • help save up to 30% of your ad budget every month.