Many advertisers rely solely on standard tools like Google Analytics to monitor campaign performance. But traditional analytics isn’t built to detect click fraud — and most fraudulent activity slips under the radar.
Why standard analytics doesn’t detect fraud:
- it doesn’t reveal users’ real IP addresses;
- it can’t distinguish bots from humans;
- there’s no insight into VPN/proxy usage;
- there’s no auto-blocking mechanism;
- it lacks deep behavioral analysis (mouse movement, engagement timing, etc.).
So, you might be watching the numbers — but missing the fraud behind them. That means wasting your budget on non-converting, fake clicks.
AntiClick complements traditional analytics by:
- revealing device/IP/session-level data;
- identifying bots vs. real users;
- automatically blocking suspicious activity in real time.
