There’s no “set it and forget it” when it comes to click fraud. Traffic shifts daily—and fraudsters adapt. That’s why audits must be regular.
Recommended audit frequency:
- Daily:
If you run large or high-frequency campaigns (Search/Display).
Watch for traffic spikes, strange geolocations, and repeated IPs. - Weekly:
For ongoing, medium-sized campaigns.
Review user behavior, session duration, CTR, and bounce rate. - Monthly:
The minimum for small businesses.
Perform deeper audits of sources, devices, languages, and patterns.
With AntiClick, it’s simple:
- suspicious activity is visible in real time;
- automatic blocking is always active;
- full logs are stored for audit and review.
