One of the biggest challenges in online advertising is distinguishing real users from fraudulent ones—especially when you’re paying per click.
Signs of a real customer:
- visits from a relevant location or region;
- session lasts over 30 seconds;
- browses multiple pages;
- interacts: scrolls, clicks, reads;
- returns or bookmarks the page.
Signs of a suspicious visitor:
- session is 1–5 seconds;
- VPN/proxy usage or odd country of origin;
- only one page view, then exit;
- no interaction—no clicks or scrolls;
- repeated visits in short timeframes.
How AntiClick helps:
- tracks time, device, location, language, IP, source;
- analyzes visitor behavior;
- classifies visits as “real” or “suspicious” automatically.
