Your Google Ads Quality Score determines how often your ad is shown and how much you pay per click. Suspicious activity can lower your score, even if you're not at fault.
What Google looks at:
- CTR (click-through rate);
- ad relevance to the keyword;
- landing page experience;
- post-click behavior signals.
How fraud lowers your score:
- high bounce rate — users don’t stay;
- short session times — bots don’t engage;
- repeated IPs and VPN usage — anomaly detection;
- lots of traffic with no conversions.
What to do:
- Use AntiClick to detect bots and invalid clicks.
- Block suspicious IPs before they pollute analytics.
- Audit keywords that drive high-quality visits.
- Optimize landing pages to engage real users.
