Ad spend often increases because of non-converting clicks. These could be bots, competitors, or accidental users. If you don’t filter them — you’re paying for nothing.
What is bad traffic:
- clicks with no engagement;
- IPs from suspicious or proxy sources;
- sessions under 2 seconds;
- no scrolls, clicks, or actions.
How it affects your budget:
- cost per lead increases;
- campaigns underperform;
- your data becomes inaccurate;
- you scale ads toward fraud, not real customers.
How to reduce spend:
- Use AntiClick to detect fraudulent traffic.
- Automatically block suspicious IPs in Google Ads.
- Filter out low-quality traffic sources.
- Optimize campaigns based on clean segments only.
