Behavioral signals (time on site, bounce rate, pages per session) affect how Google ranks your website. If bots or click fraud traffic hit your site frequently, those signals become distorted—hurting your SEO.
- Higher bounce rate — bots don’t engage;
- Lower session time — automated visits last seconds;
- Skewed geo traffic — irrelevant regions instead of your audience;
- Low page depth — users exit after one page.
The result:
Google may see your site as less useful → your rankings drop.
What to do:
- Use AntiClick to detect and block fake traffic.
- Filter bots from your analytics tools.
- Narrow traffic sources to verified channels.
- Run regular SEO audits focused on user behavior.
