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In platforms like Meta or Google Ads, campaign success heavily depends on the right objective. A wrong goal leads not only to poor performance but also wasted budget. Common mistakes: Using reach instead of conversion. Lots of impressions, few actions. Optimizing for clicks instead of results. Clicks don’t always equal sales. Choosing “traffic” over “lead generation” or “sales.” Leaving campaign settings on auto without aligning to your business goal. How to choose the right objective: Clearly define your business goal: lead, sale, signup? Map the customer journey: what action do you want? Select the campaign type that matches this action. Start small and optimize before scaling. The right objective lets the platform target users more likely to complete your goal — making every dollar count.