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Even the best ad strategy can fail if technical settings aren’t properly configured. Below are the most common technical issues that sabotage ad campaigns. Common technical mistakes: Misconfigured tracking pixel. No events = no data. No UTM tags. You lose track of traffic sources. Non-mobile-friendly landing page. Most users are on mobile. Slow page load time. Every extra second = drop-offs. Missing conversion event. Without it, your platform won’t optimize. What to do: double-check all tracking pixels and analytics; use UTM tags in every campaign link; test your site across devices; optimize page speed (compress images, use caching); define a clear conversion goal (e.g. purchase, lead form). These simple fixes can save you from wasting your ad spend on underperforming clicks.