Launching a new ad campaign? That’s when your ads are most exposed — before platforms optimize targeting. Bots often strike early when protection is weakest.
What happens in the first days:
- lots of random traffic;
- system testing without filters;
- bots detect fresh campaigns without defense;
- spend rises, no conversions.
How to avoid early losses:
- Set up AntiClick before launch.
- Enable automatic IP filtering for bad behavior.
- Use traffic source whitelists/blacklists.
- Manually review the first 100 clicks.
Bonus tips:
- limit ad frequency per user;
- start with a lower budget for 48 hours;
- avoid enabling Smart Bidding immediately.
