Fraud isn’t always obvious. But by analyzing post-click behavior, you can easily spot whether a bot clicked your ad.
Signs a bot clicked:
- session lasts < 3 seconds;
- no events triggered (no scroll, no clicks);
- session starts and ends on the same page;
- user-agent looks generic or suspicious;
- IP is tied to VPN, proxy, or hosting server.
Signs of real engagement:
- user stays for 20+ seconds;
- clicks CTA or browses multiple pages;
- scrolls, reads, interacts;
- returns later;
- IP matches a stable location within your target audience.
What to do:
- Use AntiClick to log post-click behavior.
- Compare bots vs. human patterns.
- Block non-interactive traffic.
- Exclude fraudulent IPs from your ad campaigns.
