Today, most fraudulent systems masquerade as mobile users — because they’re harder to detect, use wider IP ranges, and often pass basic filters. But they do leave traces.
Signs of automated mobile clicks:
- sessions < 2 seconds, no engagement;
- unusual screen resolutions or aspect ratios;
- ad click with no follow-up action;
- repeat visits from different IPs but same user-agent;
- traffic from apps not known to send real users.
Why it hurts:
- you pay for fake “mobile” visitors;
- campaign efficiency drops;
- mobile stats get distorted;
- real mobile users are deprioritized by ad platforms.
How to stop it:
- Use AntiClick to inspect mobile behavior and user-agents.
- Filter post-click inactivity.
- Track “mobile clicks to conversion” ratio.
- Block non-human mobile traffic patterns automatically.
