Many advertisers add IPs to Google Ads exclusions once — after fraud is already detected. But click fraud is constantly evolving, and IPs change all the time.
Why regular updates matter:
- fraud systems rotate IP addresses;
- bots use new proxy servers daily;
- bad actors return with fresh identities;
- clean IPs today may be threats tomorrow.
Recommended update frequency:
- Daily: for high-budget or competitive campaigns;
- Every 2–3 days: for mid-size advertisers;
- Weekly: the bare minimum for any live campaigns.
How to automate this:
- Connect AntiClick to your Google Ads account.
- Enable automatic exclusion list updates.
- Log each update for transparency.
- Analyze IP history to catch repeated threats.
