Many believe social media traffic is safer. But bots and click farms are very active on Facebook, Instagram, and TikTok — especially in Stories, videos, and CPC campaigns.
Signs of fraud in social media traffic:
- ad clicks without any content views;
- no scrolling or interaction post-click;
- unusual user-agent strings (in-app browsers);
- high volume of similar taps from Stories;
- traffic spikes at strange hours (e.g., 3am).
Why it’s dangerous:
- increases cost per click;
- lowers audience quality;
- drops conversion rate;
- misleads algorithms with fake behavior.
What to do:
- Use AntiClick to monitor social traffic behavior.
- Analyze engagement after the click — is there scrolling or action?
- Segment campaigns by traffic source.
- Block recurring non-converting user-agents and IPs.
