Anticlick Blog Icon

Blog

Latest articles on ad protection, analytics, and Google Ads


How to Identify Real Users Among Bot Noise

How to Identify Real Users Among Bot Noise

13.06.2025 18

In a flood of fake traffic, your most valuable insight is: who’s actually interested in your product. One real customer is worth more than 100 bots. But how do you find them?

Signs of a real user:

  • stays longer: sessions > 30 seconds;
  • explores: views 2+ pages;
  • engages: scrolls, clicks, reads;
  • returns: comes back to your site;
  • responds: fills forms, reads blog, downloads content.

Signs of bot noise:

  • session < 5 seconds;
  • single pageview, no actions;
  • same resolution and user-agent;
  • traffic spike from one IP range;
  • strange browser language or location.

How to focus on real people:

  1. Use AntiClick to track behavior.
  2. Exclude sessions with no interaction.
  3. Target ad spend on segments that convert.
  4. Base decisions on verified, clean traffic data.
🍪 Ми використовуємо файли cookie для покращення досвіду користування сайтом. Детальніше