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In a flood of fake traffic, your most valuable insight is: who’s actually interested in your product. One real customer is worth more than 100 bots. But how do you find them?

Signs of a real user:

• stays longer: sessions > 30 seconds;
• explores: views 2+ pages;
• engages: scrolls, clicks, reads;
• returns: comes back to your site;
• responds: fills forms, reads blog, downloads content.

Signs of bot noise:

• session < 5 seconds;
• single pageview, no actions;
• same resolution and user-agent;
• traffic spike from one IP range;
• strange browser language or location.

How to focus on real people:

1. Use AntiClick to track behavior.
2. Exclude sessions with no interaction.
3. Target ad spend on segments that convert.
4. Base decisions on verified, clean traffic data.