You might be running ads on Google, Facebook, TikTok, or affiliate networks. But if traffic from one source is polluted by click fraud, your analytics won't reflect the truth.
What corrupts the data:
- bot clicks that simulate activity;
- repeated sessions without conversions;
- inflated CTR, but zero sales;
- traffic from shady sources with no engagement.
How to evaluate channel performance:
- Segment by source (Google Ads, FB, email, etc.).
- Analyze behavior (time, pages, interaction).
- Use AntiClick to filter out fraudulent traffic.
- Only assess conversions from “clean” users.
Pro tip:
If a channel gets clicks but clean traffic doesn’t convert — optimize or pause that channel.
