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Click fraud refers to artificially generated clicks that drain your ad budget without delivering real customers. These are often caused by bots, competitors, or shady contractors. Signs of click fraud: high click volume with no conversions; abnormal CTR values (too high or too low); traffic from suspicious regions; very short session durations. How to protect yourself: set frequency caps and click limits; block suspicious IPs; use monitoring tools like AntiClick; analyze user behavior in real time. Preventive actions can ensure your ad spend reaches real prospects instead of being wasted on fake traffic.