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Even well-configured ad campaigns can underperform. The issue is often hidden. Below are the most common reasons for low ad performance. Possible reasons: Wrong audience. You might be targeting users who aren’t interested in your product. Weak creative. An unappealing headline or banner can go unnoticed. Too broad targeting. Your ads reach people outside your core audience. Slow website. Users bounce before your content even loads. Analytics issues. You may misinterpret performance due to incorrect data. What to do: test different ad creatives; revisit audience settings; use A/B testing; make sure your site is mobile-friendly; analyze the entire funnel from click to conversion. Thorough analysis will help you fix weak spots and focus your budget on what really works.