In digital advertising, it’s vital to tell who’s truly interested from visitors that just drain your ad spend. The key difference is often hidden in their behavior.
Signs of real interest:
- session lasts 30+ seconds;
- scrolls the page and clicks elements;
- visits multiple pages;
- performs actions like filling a form or purchasing;
- returns to the site.
Signs of fake traffic:
- 1–3 second sessions;
- single pageview, no interaction;
- visits via VPN or proxy;
- odd resolution or unknown device;
- IPs from irrelevant countries.
What helps:
- AntiClick tracks each user’s behavior;
- identifies which IPs and devices bring no value;
- filters out non-human activity automatically.
