In ad campaigns, it’s crucial to monitor multiple clicks from the same IP address. It could mean genuine interest—or clear click fraud.
Common indicators:
- 5+ clicks within an hour;
- sessions with no conversions or engagement;
- repeated “open-close-exit” behavior;
- night-time activity with no action;
- IP not from your target region.
Why it matters:
- Google may see it as valid traffic;
- your campaign scales toward bots;
- conversion rate drops, CPC increases;
- analytics becomes unreliable.
What to do:
- Use AntiClick to track repeated clicks.
- Auto-block suspicious IPs.
- Apply frequency capping.
- Compare behavior across IP addresses.
- Filter out fraud before it hits your analytics.
