Lead generation campaigns often focus on quantity. But fraud in this space is growing rapidly. Bots and bad actors can fill out forms, send fake data, or leave useless contact info — costing you money with no real results.
Signs of fraudulent leads:
- no response after form submission;
- suspicious emails (random characters, no domain);
- IPs or countries outside your target audience;
- form submitted in under 5 seconds;
- large batch of submissions at the same time.
What to do:
- Log each form with IP, user-agent, and referrer.
- Use AntiClick to detect repetitive or robotic patterns.
- Limit submissions per session or IP.
- Review lead quality (do they convert to customers?).
- Block shady sources instantly—don’t wait.
