Payment page visitors are extremely valuable — but they can also be fake. Bots sometimes simulate buyer behavior: they click “buy”, reach checkout… and never pay.
Signs of click fraud in payment traffic:
- high volume of sessions reaching checkout without payment;
- repeated IPs with no completed orders;
- identical user-agents or devices;
- strange time patterns (e.g., high activity at night);
- locations outside your target market.
Why it matters:
- conversion tracking becomes unreliable;
- smart bidding is thrown off;
- you're paying for fake “interest”.
What to do:
- Analyze all sessions that reach checkout.
- Use AntiClick to detect repeat patterns.
- Filter out zero-interaction checkout visits.
- Block IPs that frequently reach but don’t complete payment.
- Segment audiences and compare real vs. fraud behavior.
