A bot farm is a large system of real or virtual devices programmed to simulate traffic. They click ads, fill out forms, and appear legit. Often run from a single control panel, they rotate IPs, spoof browsers, and behave like humans.
How bot farms hurt advertisers:
- Drain your budget: every click is wasted spend.
- Corrupt analytics: fake data on users, devices, locations.
- Kill conversions: thousands of visits, no results.
- Disrupt ad optimization: algorithms learn from bots.
Bot farm red flags:
- dozens of clicks in minutes;
- identical session patterns;
- same browser/resolution/language;
- minimal interaction after landing.
How to protect yourself:
- Use AntiClick for behavioral analytics.
- Block patterns by IP, user-agent, region.
- Apply impression limits per user.
- Clean up your analytics views.
- Don’t rely on ad platforms alone — add an external shield.
