Anticlick Blog Icon

Blog

Latest articles on ad protection, analytics, and Google Ads


How to Evaluate Ad Performance Without Fraud Interference

How to Evaluate Ad Performance Without Fraud Interference

30.05.2025 6

To make smart ad decisions, you need to see true performance, not data distorted by fraud. Bots, click farms, or suspicious IPs pollute your analytics and hide what’s really working.

Signs your data may be skewed:

  • high CTR but zero conversions;
  • traffic from countries outside your audience;
  • lots of short, no-interaction sessions;
  • repeated IPs, user-agents, or timestamps.

How to evaluate ads without fraud interference:

  1. Use AntiClick to remove suspicious traffic.
  2. Analyze only “clean” segments — visitors with no fraud signals.
  3. Compare metrics (CTR, CVR, CPA) across traffic segments.
  4. Filter Google Analytics reports by behavior.
  5. Watch for anomalies: sudden spikes are red flags.

The result:
You’ll finally know which ads drive real results — and where your budget truly performs.