Many assume bots only affect paid ads — but bot traffic can hurt your SEO too. Search engines evaluate user behavior on your site, and bots distort those metrics.
Here’s how SEO is affected:
- increased bounce rates;
- reduced session duration;
- poor page depth per visit;
- suspicious traffic sources;
- repetitive scans from flagged IPs.
Search engines may interpret this as low-quality content or spammy behavior, pushing your site lower in search results.
How to prevent it:
- monitor user behavior patterns;
- filter bots using AntiClick;
- clean your analytics from fake traffic;
- don’t rely solely on Google Analytics for decisions.
