Most advertisers see click fraud as just a financial loss. But it goes deeper — it harms your brand, skews your data, and misleads your partners.
How click fraud damages your reputation:
- Fake clicks = fake results. You report “performance” that isn’t real.
- High traffic with low conversion. Partners may lose trust in your offer.
- Lower ad quality score. Platforms rank you as a poor performer.
- Management loses confidence. Metrics say “yes,” but results say “no.”
How to prevent reputation damage:
- Filter out fraud before it hits your reports.
- Share only clean, verified metrics.
- Audit traffic quality with AntiClick regularly.
- Avoid letting bots generate false “success.”