Remarketing chases users who already visited your site. It’s powerful. But if a bot or click-fraud user gets added to your audience list, they’ll keep seeing your ads—and keep draining your budget.
Signs of remarketing fraud:
- frequent repeat clicks from same IPs;
- short, empty sessions with no engagement;
- excessive use of VPN or proxy;
- zero conversions despite high impressions;
- geos that don’t match your real market.
Why it’s dangerous:
- remarketing drains budgets faster than search;
- impressions grow but effectiveness drops;
- fake activity corrupts analytics;
- “warm” audience becomes polluted.
What to do:
- Clean your remarketing audience lists regularly.
- Use behavioral filters like those in AntiClick.
- Set frequency caps on ad impressions.
- Block non-converting IPs.
- Review remarketing performance reports often.
