You can’t always detect fraud by IP or user-agent. But how users behave on your site is one of the best indicators of real interest—or a fraudulent click.
Behavioral indicators to monitor:
- Session duration: 1–2 seconds often = bot.
- Page depth: real users explore more than one page.
- Interactions: scroll, click, hover.
- Time on key pages: engaged users stay longer.
- Navigation logic: does the path make sense?
Signs of suspicious behavior:
- many visits with minimal interaction;
- same device/source every time;
- “invisible” sessions—no clicks, no mouse moves;
- repeated clicks with no change in behavior.
What to do:
- Use AntiClick to track user behavior patterns.
- Filter out fast, empty sessions.
- Mark unusual patterns in your logs.
- Block IPs showing fake engagement.
