Many see click fraud as small daily losses — a few cents per click. But over time, if left unaddressed, it destroys your ad efficiency and strategy.
What happens over time:
- budgets are drained by junk traffic;
- smart bidding models train on fake signals;
- customer acquisition costs (CPA) increase;
- reporting becomes unreliable;
- optimization shifts toward bots, not real users.
The long-term results:
- you spend more, get less;
- campaigns appear to fail when traffic is the issue;
- resources are wasted on unproductive channels.
How to prevent long-term damage:
- Start with anti-fraud filters before launching ads.
- Use AntiClick for automation and traffic monitoring.
- Audit IPs and visitor behavior weekly.
- Track source quality and location data.
- Disable Smart Bidding if fraud is detected.
