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How Click Fraud Alters Google Ads Algorithms Over Time

How Click Fraud Alters Google Ads Algorithms Over Time

19.06.2025 2

Google Ads algorithms analyze who clicks, how they behave, and what converts. Based on that, they optimize and scale. But if that input data is tainted with fraud, the system starts working against you.

What happens:

  • bots click → Google thinks they’re quality users;
  • Smart Bidding scales based on fake conversions;
  • budgets increase, but results decline;
  • “intelligent” automation turns ineffective.

Signs your algorithm is compromised:

  • more impressions in irrelevant geos;
  • traffic quality drops after enabling Smart Bidding;
  • clicks mostly come from odd devices or user-agents;
  • repeat visits with no interaction.

How to prevent it:

  1. Use AntiClick to filter before Google sees the traffic.
  2. Auto-block fraudulent IPs before they affect the model.
  3. Monitor Smart Bidding performance regularly.
  4. Evaluate traffic quality, not just conversions.