Lookalike targeting is one of the most powerful tools in platforms like Facebook, Google, and TikTok. But if your seed audience contains bots, your lookalikes will too.
How fraud damages lookalike audiences:
- bots end up in your retargeting list;
- systems model “similar” users after them;
- new audience appears active but doesn’t convert;
- budget is wasted on fake engagement.
Red flags:
- lots of clicks but no leads;
- odd regions or device types;
- shallow sessions;
- repeat user-agents among new visitors.
How to fix it:
- Use AntiClick to clean your seed audience first.
- Exclude users with short or inactive sessions.
- Don’t include previously blocked IPs.
- Monitor campaign behavior and refine your audience list.
