Mobile advertising is one of the most common formats in digital marketing. But it’s especially vulnerable to click fraud, due to limited interaction and weak in-app browser tracking.
Signs of fraud in mobile-targeted ads:
- extremely short sessions (< 3 sec);
- traffic from embedded app browsers or unknown mobile agents;
- same user-agent for dozens of clicks;
- no scrolls, clicks, or real engagement;
- users land on homepage only — no further actions.
Why it hurts:
- budget goes to non-human traffic;
- analytics become unreliable;
- optimization algorithms learn from fake sessions.
How to protect mobile campaigns:
- Track device and user behavior deeply (via AntiClick).
- Block IPs generating repeated bot-like mobile traffic.
- Filter emulated user-agents or fake resolutions.
- Prioritize sources with high mobile engagement.
