You launched a Google Ads campaign expecting leads—but something’s off. There’s traffic, but no results. Often, click fraud is the silent culprit.
Here’s how fraud affects your ad performance:
- Lower CTR (Click-Through Rate)
Fraud gives the illusion of clicks, but no engagement. CTR drops, hurting your ad ranking. - Worse Conversion Rates
Invalid users don’t buy. This reduces your overall conversion rate and confuses your optimization. - Poorer Traffic Quality
Google sees low engagement, so your ad is flagged as “less relevant.” - Wasted Budget on Wrong Audience
You’re paying for bots and competitors instead of real prospects. - Skewed Smart Bidding
Google’s algorithms may raise bids based on fake signals, draining your budget faster.
Bottom line:
Click fraud isn’t just technical—it’s a marketing threat that affects performance, cost-efficiency, and ROI.
