CPA (Cost Per Acquisition) is one of the most important ad metrics. But fraud quietly inflates this number — even when campaigns seem to be performing well.
How fraud increases CPA:
- every fake click = money lost;
- ad systems “learn” to show ads to fake audiences;
- budget goes to bots, not people;
- conversion rate drops → CPA rises.
Signs fraud is behind your rising CPA:
- traffic is high, but sales are low;
- most clicks come from the same IP range or region;
- very short, inactive sessions;
- campaigns suddenly stop converting.
How AntiClick helps lower CPA:
- Filter out fraudulent traffic before it hits analytics.
- Auto-block IPs with low-value sessions.
- Analyze user behavior — focus on real people.
- Optimize ads based on verified conversions only.
