Many bots and fraud scripts operate at night, when advertisers are less likely to monitor traffic. If you’re seeing unusual click activity after 10pm, investigate immediately.
Signs of nighttime click fraud:
- clicks between 10pm–6am with no conversions;
- repeat visits from the same IP or region;
- short sessions, no interactions;
- odd screen sizes or browsers;
- traffic from geos outside your market.
Why it happens:
- competitors run scripts after business hours;
- bots exploit low-oversight time periods;
- bad actors test evasion at night.
What to do:
- Use AntiClick to monitor traffic by time of day.
- Block IPs with recurring unproductive night sessions.
- Segment data: day vs. night.
- Pause ads overnight if your business is inactive.
