In many industries (towing, law, repair, marketing), competitors intentionally click on your ads to waste your budget and hurt your campaigns.
Signs of competitor click fraud:
- many clicks from the same IP or region;
- suspicious activity during business hours;
- no interaction after clicking the ad;
- very short sessions (under 5 sec);
- repeated visits to the same page.
Why it’s harmful:
- ad budget gets drained;
- analytics become inaccurate;
- your ad quality score drops;
- the competitor gains unfair advantage.
What to do:
- Track suspicious IPs and behavior with AntiClick.
- Set up automatic exclusions in Google Ads.
- Watch traffic from the competitor’s city or location.
- Review logs frequently and block repeated offenders.
