Click volume alone doesn’t prove ad performance. Your goal isn’t just traffic — it’s value. So how do you know if your clicks are worth it?
Key metrics to check:
- Average session duration:
Valuable users spend time exploring and reading. - Pages per session:
3+ pageviews = real interest. - Events & interaction:
Did the user click, scroll, or watch a video? - Ratio of new vs. returning visitors:
If they come back — that’s a good sign. - Conversions:
Are users completing actions (form, signup, purchase)?
With AntiClick you can:
- monitor user behavior after the click;
- identify sources with low interaction;
- filter out non-valuable traffic automatically.
