Even the best Google Ads campaigns can fall victim to bots. Google has basic filters, but they’re not foolproof. That’s why businesses must learn how to detect and block bot traffic themselves.
Tips for filtering bots in Google Ads:
- Watch bounce rate:
Bots often leave in 1–2 seconds. - Check for unusually high CTR:
Many clicks but no conversions may indicate fraud. - Manually exclude low-quality IPs:
Do it yourself or use AntiClick. - Adjust geo targeting:
Limit impressions in countries known for bot traffic. - Connect AntiClick to the Google Ads API:
It will automatically send suspicious IPs to the exclusion list.
Remember:
Each click costs you. Bots don’t buy — but they do burn your budget.
