Click count is just a surface metric. It shows interest—but not action. The real indicator of ad performance is conversion rate (CVR).
What is a conversion?
It’s the action you want users to take—purchase, form submission, phone call, subscription.
Why CVR > Clicks:
- Clicks don’t equal profit.
- Fraud clicks distort stats.
- Low CVR = irrelevant traffic.
- CVR is key to calculating ROI.
- High CTR with no results = wasted budget.
How to improve CVR:
- Measure traffic quality, not just volume (via AntiClick).
- Track which sources drive conversions.
- Block IPs with frequent activity but no outcomes.
- Optimize landing pages and offers.
