Google Ads allows you to exclude IP addresses you believe are fraudulent or low quality. This is one of the easiest and most effective ways to cut waste.
Why exclude IPs:
- you see many non-converting clicks from one IP;
- you notice repeat visits with no action;
- you get traffic from countries outside your market;
- you suspect competitor or bot activity.
What exclusion gives you:
- reduced wasted spend;
- better audience quality;
- cleaner analytics;
- stronger campaign protection.
How to automate this:
- Use AntiClick to log visitor IPs.
- Enable Google Ads integration.
- Turn on automatic IP blocking for suspicious behavior.
- Review exclusion logs for transparency.
