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Latest articles on ad protection, analytics, and Google Ads
Why Traditional Analytics Doesn’t Catch Click Fraud
Google Analytics often misses the signs. Click fraud can hide among seemingly normal traffic.
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Are Competitors Clicking Your Ads? Here’s How to Spot It
In some industries, competitors use dishonest tactics to waste your ad budget. Learn how to recognize the signs.
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How to Check the Quality of Your Website Traffic: Key Metrics
Not all traffic is created equal. Learn which metrics reveal low-quality visitors.
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How Automation Protects Your Ad Budget from Click Fraud
Manual detection isn’t enough. It’s time to rely on automation to safeguard your ad campaigns.
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Why Blocking IP Addresses Is a Must for Your Ads
Suspicious IP addresses can drain your ad budget. Learn how IP blocking helps protect your campaigns.
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How Targeting Mistakes Lower Your Ad Effectiveness
Even great ads won’t work if shown to the wrong audience. Learn how to avoid common targeting mistakes.
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How the Wrong Campaign Objectives Hurt Your Results
Choosing the wrong ad objective is like shooting in the dark. Here’s how to avoid it.
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5 Technical Mistakes That Undermine Your Ad Performance
Even minor technical issues can ruin your ad campaign. Here’s what to check.
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Why Your Ads Aren’t Performing: Possible Reasons
If your ads aren’t delivering, it’s not always about the budget. Here’s what to look into.
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How to Protect Your Ad Budget from Click Fraud
Click fraud is one of the main causes of wasted ad spend. Learn how to prevent it.
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